澳大利亞嬰兒品牌Marquise在墨爾本的Malvern Central購物中心開了一家新的旗艦店，由Doherty事務(wù)所設(shè)計。這個空間不僅加入了游戲和懷舊元素來營造幼兒喜愛的環(huán)境，還以其恰當?shù)某墒於?，吸引著成年買家。

Australian baby brand Marquise has a new flagship store in Melbourne’s Malvern Central shopping centre, designed by Doherty Design Studio. Conceived as an inner sanctum with elements of play and nostalgia, the immersive space has a level of sophistication that appeals to adult buyers.

香檳色的粉末涂層配件、旋轉(zhuǎn)固定裝置和定制櫥柜展示了迷你服裝、襪子和鞋子，一系列不同大小的展示區(qū)域確保了即使商店里最小的物品也能被充分展示。在緊湊的55㎡的空間里，中性色調(diào)的材料將各部分連接成整體，并提供季節(jié)性產(chǎn)品的展示區(qū)域。帶有紋理的淡粉色石膏墻突出了墻壁和木展臺的柔軟曲線，拼貼成圓形的瓷磚從墻壁延伸到地板，定制的弧形欄桿在內(nèi)部勾勒出購物路線。

Champagne-hued powder coated fittings, rotating fixtures and custom cabinetry showcase miniature outfits, socks and shoes, with their scale ensuring that even the tiniest wares don’t get lost amongst the display. The narrow 55sqm space features a series of ‘material junctions’ within a palette of neutral and peach tones, designed to complement rather than distract from seasonal pieces. Porcelain pink textured plaster walls accentuate soft curves in the walls and joinery, blush ceramic tiles move in a circular pattern that continues from walls to floor, and custom curved railings create logical shopping routes around the interior.

彩色亞克力天花板的設(shè)計靈感來源于20世紀60年代的玩具。Doherty的設(shè)計總監(jiān)Mardi Doherty說:“亞克力反射出的光線非常漂亮，這種充斥著懷舊感的元素，非常適合這個擁有近90年歷史的品牌。”。

A coloured acrylic ceiling feature is inspired by a 1960s toy. “The acrylic reflects the light so beautifully and I love to add that layer of nostalgia that is very appropriate for a brand that is nearly 90 years old,” says Doherty Design Director, Mardi Doherty.

Doherty說:“位于商店中心的禮品區(qū)域是最重要的部分。我們希望在這里表達對新生命降臨的慶祝。”

“The gifting station was a big priority and is central to the store experience,” says Doherty. “We have brought the idea of celebration, the rituals of new babies to the store.”

項目信息——

項目名稱：MARQUISEl嬰兒用品店

設(shè)計團隊：Doherty設(shè)計事務(wù)所

年份：2019

項目面積：55 m²

地區(qū)：澳大利亞墨爾本

攝影：Sean Fennessy

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